PRODUCT DEVELOPMENT + STRATEGY
HOLISTIC PRODUCT THINKING (DESIGN + ENGINEERING + BUSINESS)
CROSS-FUNCTIONAL TEAM LEADERSHIP
MANUFACTURING PROCESS DESIGN (INJECTION MOLDING, ASSEMBLY, COST OPTIMIZATION)
PRODUCT ECOSYSTEM DESIGN (PRODUCT + ACCESSORIES + PACKAGING + DOCUMENTATION)
USER EXPERIENCE DESIGN
DESIGN STRATEGY & MARKET RESEARCH
TECHNICAL PROBLEM-SOLVING
3D MODELING & CAD (SOLIDWORKS, RHINO, CINEMA 4D, KEYSHOT)
I’ve spent most of my career operating at the intersection of design, engineering, and product strategy, helping turn ideas into real products that are useful, manufacturable, and meaningful to people. With 15+ years of experience across consumer hardware and medical-adjacent products, I’ve worked from early concept all the way through commercialization in startup and growth-stage environments.
While my foundation is in industrial design, my role has often extended far beyond industrial design execution. I’ve led development across disciplines, solved technical and manufacturing challenges, originated patented product innovations, and contributed to products and platforms that have generated over $150M in revenue.
I’m very comfortable being hands-on early, especially in lean teams where speed, clarity, and resourcefulness matter. At the same time, I think a lot about the bigger picture — how a product fits into a broader system, how teams and processes scale, and how innovation creates lasting value for both users and businesses.
My work is driven by user pain points, product integrity, and a strong belief that great products come from aligning design vision with engineering reality and commercial strategy.
“The walls between art and engineering exist only in our minds.”
— Theo Jansen
Email
adiorucevic@gmail.com
Phone
(626) 376-5087